Squares, circles, triangles..., the most basic shapes that we teach to children in Primary School are also one of the favourite tools of filmmakers to manipulate our emotions when we look at films or series, and we can observe this especially in animated films.
The human brain extracts abstract concepts from shapes and sounds even when they are not there, this is known as the Bouba-Kiki effect.
Of these two images, which one would you say is Bouba, and which one is Kiki?
Most of us would answer that Kiki is the angular shape and Bouba the rounded one and there is no logical reason for this beyond the shapes of the letters and words they remind us of (the original experiment was conducted by Wolfgang Köhler in the Canary Islands).
As I have mentioned before, geometric shapes are often used to manipulate our emotions, unconsciously: angular shapes, for example, are used to define villains even if they have not yet been presented as such:
Friendly characters, however, are always combinations of rounded shapes:
The differences between the characteristics of "the good one and the bad one" can be clearly seen here:
On the other hand, squares represent stable, sometimes dull or stubborn, but also strong shapes:
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